WHITE continues its digital development by enhancing, in view of the September edition, the omnichannel experience of the show thanks to an innovative format that combines and strengthens the physical and digital experience with the aim not only of promoting the companies that will be present at the show, but stimulating Italian and foreign buyers not to miss the appointment of WHITE Milano.

From 24 to 27 September the leading brands of WHITE will have physical and virtual sets available to showcase to the buyers their collections and an evolved platform with networking tools, to facilitate contact between exhibitor and buyer as much as possible, up to the management of live B2B orders.